Fireflyer
Fireflyer
SEP 2014 - May 2015
Location
Taiwan
Product
Footwear and digital
Research
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Survey
General understanding the behavior and profile of people who used to exercise after work.
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Interview
Understand the pain points of target users and what could be the motivation for them to stick exercising after work.
Persona
Jane Lee (26)
Jane works in an IT company as a product manager from 9:00-18:00, Monday to Friday. She normally goes jogging after works for an hour in the city center.
Frustrations
Hard to stick to jogging after work everyday.
Safety concern for jogging at night.
Its a bit lonely to go jogging alone.
Goal
Keep fit
Go jogging regularly after work
Painpoints
Physical Solution
Sneakers
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Electro Luminescent (Badge)
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3M reflective
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LED
Process
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3D prototype
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Visiting sneakers factory
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Upper
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Welding the LED module
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Lighting module testing
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Sole
Vest
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Electro Luminescent (Badge)
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Back pocket
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Luminous Selvedge
Process
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Vest prototype
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Pattern Making
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Lighting module testing
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Final Prototype
Digital Solution
How it works
The APP can not only make people exercise at night more safely, but also find new friends who also share the same interests. As a result, users can exercise together, which can help reducing the risk of accidents while also motivating others to exercise.
Touch points
